Google Expands AI Ad Text Guide Beta for Brand Content Control

Google announces global expansion of beta access to the Text Guide feature in its AI Max ads platform. The feature allows advertisers to use natural language instructions, such as defining exclusion terms or avoided concepts (e.g., not implying products are cheap or avoiding specific wording), to guide AI in generating ad creatives that meet brand standards. Full language and vertical industry support is now available. Brands like BYD have used these controls to achieve a 24% increase in lead generation and 26% cost reduction. Google emphasizes that high-quality creatives drive ad performance and is exploring more ways to guide AI with everyday language.